Sun Country Airlines
Brand Refresh
BRANDING | ART DIRECTION | DESIGN
A modernized Sun Country needed a brand refresh ushering in a bright new future while also keeping the core elements known to Minnesotans. We started by developing new core messaging, Get To Going, and building it into all brand assets - sometimes starting from scratch, sometimes tweaking what already existed.
Building the Platform
Creating the building blocks: Design Elements, Ribbons, Layouts
Quick Sketch
Mock-ups
Implementation
Additional Usage
Design Elements
Waves
Fluid and organic
Sense of motion
A friendly “hello”
Angles
Action-oriented
Minimal and clean
A harsher “oomph”
Topography
Homage to our roots
Detailed, yet clean
More formal
Putting the puzzle together
