Sun Country Airlines
Livery Redesign
ART DIRECTION | DESIGN
The boldest thing to rebrand that an airlines can do to public eye is to change its livery. As the initial step into the updated brand of Sun Country, we did just that - with the final design representing the core of Minnesota lakes, flying forward to sunny destinations.
Initial Design Iterations
Giving myself 10 minutes at a time for each livery concept I created over 80 initial concepts for a potential new airline livery.
Select & Refine No.1
From there we threw everything up onto the wall and selected about 30 ideas we liked. I then went through each design and tweaked based on initial feedback and discussion.
Select & Refine No.2
From our 30 selects we quickly recognized a few design elements that we were drawn to. This allowed us to narrow in on a final set of concepts to further flesh out and play around with.
Final Design
After a few months of design, working with aviation mechanics, painters, and regulators, we achieved the final livery design fully fleshed out and executed in the real world.
